Learn key strategies and real-world best practices from Donzella Burton — The Assisted Living Coach — to confidently own and operate an efficient, purpose-driven assisted living facility.
Learn key strategies and real-world best practices from Donzella Burton — The Assisted Living Coach — to confidently own and operate an efficient, purpose-driven assisted living facility.
What I Offer
Coaching, Training & Tools to Help You Thrive in the Assisted Living Industry
Online Courses & Trainings
From foundational knowledge to advanced strategies, get access to detailed, step-by-step online courses designed to walk you through licensing, operations, staffing, intake, compliance, and more.
Assisted Living Manager Training
Become a licensed Assisted Living Manager with state-approved training taught by someone who’s been in your shoes and is still in the field.
1-on-1 Coaching Calls
Need clarity or help with a specific challenge? Donzella offers private coaching sessions to answer your questions, review your plans, and guide your next steps.
Seminars & Resources
Join live or virtual seminars and gain valuable insights on owning vs. renting, licensing, resident intake forms, marketing, compliance, and day-to-day operations.
What I Offer
Coaching, Training & Tools to Help You Thrive in the Assisted Living Industry
Online Courses & Trainings
From foundational knowledge to advanced strategies, get access to detailed, step-by-step online courses designed to walk you through licensing, operations, staffing, intake, compliance, and more.
Assisted Living Manager Training
Become a licensed Assisted Living Manager with state-approved training taught by someone who’s been in your shoes — and is still in the field.
1-on-1 Coaching Calls
Need clarity or help with a specific challenge? Donzella offers private coaching sessions to answer your questions, review your plans, and guide your next steps.
Seminars & Resources
Join live or virtual seminars and gain valuable insights on owning vs. renting, licensing, resident intake forms, marketing, compliance, and day-to-day operations.
500+Successful Events
20k+Happy Clients
100+Lessons
Real Experience. Real Results. Real Heart.
Meet Donzella Burton
As an industry leader with 10+ years of experience, Donzella Burton has built, licensed, and operated several successful assisted living homes. Since 2017, she has trained and mentored countless entrepreneurs, sharing the very systems, tools, and forms she still uses today.
Donzella’s approach is personal, empowering, and packed with wisdom. She doesn’t just teach theory — she brings you behind the scenes of real operations, giving you the confidence and clarity to build your own legacy of care and leadership.
Real Experience. Real Results. Real Heart.
Meet Donzella Burton
As an industry leader with 10+ years of experience, Donzella Burton has built, licensed, and operated several successful assisted living homes. Since 2017, she has trained and mentored countless entrepreneurs, sharing the very systems, tools, and forms she still uses today.
Donzella’s approach is personal, empowering, and packed with wisdom. She doesn’t just teach theory — she brings you behind the scenes of real operations, giving you the confidence and clarity to build your own legacy of care and leadership.
Comprehensive Services & Training for Aspiring and Established Assisted Living Professionals
Explore expert-led courses, 1:1 coaching, and OCHQ-approved manager training—everything you need to launch, operate, and grow a successful assisted living business.
Assisted Living Course to get
you started
Educational Products &Book
Professional Services & Coaching
Explore Expert-Led Courses Designed to help you succeed in Assisted Living Ownership and Management
OCHQ-Approved Vendor in Maryland
Get Certified with the Official 80-Hour Assisted Living Manager Training Course Today!
Start your career or grow your facility with expert-led, state-approved training from The Assisted Living Coach.
What our Customer are Saying
Our courses are designed by experts who have years of experience and proven results in the industry.
Donzella is amazing! She made starting my assisted living business easy. Highly recommend her—supportive, knowledgeable, and truly a blessing!
Erica
Thank you, Donzella! Your guidance helped us finish our manuals. We’re excited to open Abundantly Blessed Assisted Living. Truly grateful!
Doctor Pandora Owens
Donzella’s Assisted Living Summer Series was amazing! I learned everything needed to decide if this business is right for me. She rocks!
Lola Thompson
Ready to kickstart your journey into the Assisted Living Industry?
Get expert guidance tailored to your goals.
Frequently Asked Questions
What are the key steps to start an assisted living business?
Begin by conducting market research, obtaining necessary licenses, creating a comprehensive business plan, securing a suitable location, and hiring qualified staff. The ALC Academy offers courses that cover these crucial steps in detail.
How can I attract and retain qualified staff for my assisted living facility?
Implementing competitive salary packages, offering ongoing training opportunities, and fostering a positive work environment are key.
How can I differentiate my assisted living business in a competitive market?
Offering unique services, prioritizing resident care, and implementing innovative solutions can set your business apart.
What support does The Assisted Living Coach Academy offer for business owners?
Our academy provides ongoing support through courses, mentorship programs, and a community network. We cover various aspects of business management, ensuring that you have access to resources and guidance to excel in the assisted living industry.
What financial considerations should be taken into account when starting an assisted living business?
Budgeting for licensing fees, staff salaries, facility maintenance, and resident amenities is crucial.
Residential Assisted Living Facilities are in demand because seniors are living longer. These are the 10 favorable states to start an Assisted Living facility. The Assisted Living industry is valued at $98.3 Billion in 2024, according to Grand View Research market data. It is expected to grow at a compound annual
growth rate (CAGR) of 5.53% from 2023 to 2030, reaching $140.8 billion by 2030.
Residential Assisted Living Facilities are in demand because seniors are living longer. These are the 10 favorable states to start an Assisted Living facility.
The Assisted Living industry is valued at $98.3 Billion in 2024, according to Grand View Research market data. It is expected to grow at a compound annual growth rate (CAGR) of 5.53% from 2023 to 2030, reaching $140.8 billion by 2030.
HEADQUARTERS
Donzella’s Healthcare
& Training Center
110 Painters Mill Road Suite 210
Owings Mills, Maryland 21117
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